What I loved about this book was the approachability of the language. Rarely do you see an academic write in a style that's friendly to audiences not in the ivory tower, but Jenkins produced a book I thoroughly enjoyed, as opposed to a laborious, slogging read I usually expect with academic treatises.

His knowledge about pop culture, culture theory, convergence culture is explained excellently and well balanced with examples that focus on fan culture and consumer culture, such as survivor, star wars, and Harry Potter. Jenkins shows how these communities interact, negotiate, and recreate culture.

I highly recommend this book to anyone interested in media studies, pop culture, or related works. I know it will prove useful for me.

I can't say enough good things about this book. Jekins critiques "traditional" convergence theory about converging media and argues that the instigator of convergence is the need for new patterns of consumption, not production. Each chapter addresses how fans of a particular program reorganize their media experiences to better participate in the discussion, analysis and, at times, production of future episodes or events.

Because he demonstrates through example, the text is approachable to the scholar and the layman alike. The subjects themselves make the read interesting, but Jenkins also brings his wisdom to bear at opportune moments. Highly reocmmmended for those who study media, culture or technology adoption.

Henry Jenkins has a natural knack for taking any topic and making it instantly relatable and intensely gripping. I was privileged to have received a preview of part of this book before its publication, and I can honestly say that it's as entertaining as it is informative. Here he tackles completely new territory - the ever-evolving world of media and technology and how it impacts our society and the corporate world. This proverbial David & Goliath struggle for control of new media, the challenges of the inherent legalities, and the birth of new mediums; all of this complexity is laid out in the pages of 'Convergence Culture', and who better to guide us through this mish-mash landscape of new media than one of our foremost experts on media and popular culture?
Anyone interested in the Internet, media publication, fan rights, grassroots movements, blogs, and anything else that typically only your children or grandchildren can explain to you, would find this book not only informative, but riveting. I highly recommend it, and not just because I have a chapter almost all to myself (check out the chapter on Harry Potter and the infamous PotterWar - Alastair and I say Hello.) :)
Pick up a copy of Convergence Culture. You'll be glad you did.