The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day! (edit title)

Shelfari edited the description of The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day! Sunday, August 2 2009.

• Using a fable format, this first entry in Berrett-Koehler's new Ken Blanchard series of fun and practical business books offers a simple approach to getting a steady flow of referrals of prospective customers and clients. The story follows Susie McCumber, who's about to give up on her business. Before she returns to an unsatisfying job, a friend refers her to a mysterious person named David Michael Highground. This leads her to something new: treating business relationships as long-term investments (realizing the lifetime value of a client) as opposed to short-term investments (getting the sale and moving on). McCumber - and the reader - learns that investing in a system that projects integrity, character, and service will ultimately reduce stress, build self-esteem, and create a lasting, enjoyable business.

Shelfari edited the contributors of The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day! Thursday, July 23 2009.

• Added a contributor: Timothy L. Templeton: (Primary Author)
• Added a contributor: Tim Templeton: (Primary None)

Shelfari edited the first sentence of The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day! Friday, July 17 2009.

• "And then there was Philip Stackhouse, striding in on his expensive loafers for his large cappuccino-no-whip with a purposeful, time-to-get-the-day-started wave."