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Description
A reissue of the classic best-seller that coined the term "corporate culture" In the early 1980s, Terry Deal and Allan Kennedy launched a new field of inquiry and practice with the publication of their landmark book, Corporate Cultures, in which they argued that distinct types of cultures... read more
First Sentence
S. C. Allvn. a retired chairman of the board, likes to tell a story about his company-the National Cash Register Corporation.
Table of Contents
Authors & Contributors
- Terrence E. Deal (Author)
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