Get Back in the Box: Innovation from the Inside Out by Douglas Rushkoff - Shelfari

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Description

On a landscape that seems to be transforming itself with every new technology, marketing tactic, or investment strategy, businesses rush to embrace change by trading in their competencies or shifting their focus altogether. All in the name of innovation. But this endless worrying, wriggling,... read more

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There is no Next Big Thing.

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Douglas Rushkoff (Author)

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