Exploring Innovation (edit title)

Shelfari edited the description of Exploring Innovation Saturday, August 8 2009.

• This book aims to define innovation, identify its main characteristics, outline the processes that organisations go through to carry out innovation, etc. It also provides tools of analysis so that students can take a critical perspective of innovations they encounter, both in the media and in their working lives. The book takes a seminar friendly approach, with chapters based around mini case studies and examples. It is also research based which aids the student and promotes understanding.

Shelfari edited the first sentence of Exploring Innovation Thursday, July 16 2009.

• Silicon Valley in California is synonymous with innovation.