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Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing)
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Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing) (2002) (edit title/settings)

by Jeffrey F. Rayport (Author) (edit contributors)

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Description edit see section history

This book is written for present and future practitioners who need a solid foundation in all aspects of conducting business in the New Economy. The authors focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public... read more

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First Sentence edit see section history

Many of our students and clients have asked us to explain what is different about being a manager in the new economy.

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This book is in Monitor Group. (community list)

Authors & Contributors edit see section history

  1. Jeffrey F. Rayport (Author)

First Edition edit see section history

Original Language: English
Publisher: McGraw-Hill/Irwin
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Publication Date: 2002
ISBN: 0072510242
Page Count: 702

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