Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (edit title)

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Liked It Rated 4 stars “very informative and helpful” see full review » see other reviews »

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  • Rated 4 stars

  “very informative and helpful”

  Diane M wrote this review Wednesday, August 26 2009. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 4 stars

  “Although changes in the media have always challenged public relations professionals to stay up-to-date, individual PR practitioners’ credibility and solid relationships still define their success. This means that tech advocates may be somewhat overstating when they claim that “Social Media” outlets will radically alter public relations, though they certainly add many more tools to the mix. Even if Brian Solis and Deirdre Breakenridge tend to inflate the extent of the digital revolution, their book is helpful and worth reading. You’ll have to be comfortable with some Web-jargon to understand their tech-centric thinking, but PR professionals do need to know how to make the most of social media – blogs, social networking sites, “micromedia” and the like – and how to best channel its unquestionable potential and impact. For that purpose, getAbstract recommends this handy overview. In terms of details, its most hands-on, useful section is the appendix of social media links. ”

  getAbstract wrote this review Monday, July 20 2009. ( reply | permalink ) Was this review helpful? Yes | No