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Liked It “Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing...” see full review » see other reviews » |
Didn’t Like It “Ambitious book. It;s great for the PR professional who is struggling to define her/his profession worth to collegues in the other marketing communications disicplines. |
Newest Reviews
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“My favourite classic PR book”
Lorenza Bassetti wrote this review Wednesday, February 20, 2013. ( reply | permalink ) Was this review helpful? Yes | No“Insightful but a bit repetitive - the kind of book that could be an essay and you wouldn't lose much.”
Daniel W wrote this review Monday, July 26, 2010. ( reply | permalink ) Was this review helpful? Yes | No“Ambitious book. It;s great for the PR professional who is struggling to define her/his profession worth to collegues in the other marketing communications disicplines.
MsNikki wrote this review Sunday, January 3, 2010. ( reply | permalink ) Was this review helpful? Yes | No
An interesting critique of the value of advertising, though I agree with their thesis, their "proof" didn't always sit well with me. Also, I found the analysis lacking in some parts.”“Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.”
shrinivas ayyar wrote this review Thursday, November 12, 2009. ( reply | permalink ) Was this review helpful? Yes | No
“A well-written novel on the ups and down of advertising. The authors back up claims with substantially viable information. For example, Apple's primary marketing tool, public relations, engages its audience with its products. The fact that Apple's CEO, Steve Jobs, is seen as a celebrity and recognized figure in the public further establishes its credibility as a company. This example is one of many given throughout the novel.
Joanna E wrote this review Wednesday, August 5, 2009. ( reply | permalink ) Was this review helpful? Yes | No
An excellent read for anyone interested in starting a business or looking to gain exposure for a product. It provides all the necessary information needed to successfully reach out to the public and promote a product or service.”
“I really didn't enjoy this one, thought of it being written in an easy way, many ideas being repeated over and over. I would have expected to be more complex, given the subject, although i could find some great examples on firms successfully using public relations instead of advertising. ”
Florina Baciu wrote this review Wednesday, April 1, 2009. ( reply | permalink ) Was this review helpful? Yes | No
“great read”
Kim H wrote this review Saturday, February 23, 2008. ( reply | permalink ) Was this review helpful? Yes | No
“too much of the same, i believe they're living on their father's reputation and i find it quite sensationalist.”
yaqui wrote this review Friday, January 4, 2008. ( reply | permalink ) Was this review helpful? Yes | No
