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Description
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an... read more
First Sentence
Not long ago, four New York City nurses were killed when they drove off the top of a motel's five-story parking garage.
Table of Contents
Authors & Contributors
- Al Ries (Author)
- Laura Ries
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