Advertising Promotion and Other Aspects of Integrated Marketing Communications (edit title)

Shelfari edited the description of Advertising Promotion and Other Aspects of Integrated Marketing Communications Saturday, August 8 2009.

• ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

Shelfari edited the contributors of Advertising Promotion and Other Aspects of Integrated Marketing Communications Thursday, July 30 2009.

• Added a contributor: Terence A. Shimp: (Primary Author)