The Perfection of Marketing (edit title)

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Liked It Rated 5 stars “When I first picked up this book, I thought "Oh no... a book on branding." I believe the world has seen a transition from a marketer owning the brand to the world (via Internet) owning a brand. However, James Connor tells a compelling story about the value of brands. That's only a...” see full review » see other reviews »

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  • Rated 5 stars

  “When I first picked up this book, I thought "Oh no... a book on branding." I believe the world has seen a transition from a marketer owning the brand to the world (via Internet) owning a brand. However, James Connor tells a compelling story about the value of brands.
  
  That's only a portion of the book, though. The book isn't a step for step guide, rather it's told in a story format, as if James was consulting with a real client (which it could have been). This makes the book easy to read and much more memorable - with time to bring up all the arguments that a typical CEO might have.
  
  Connor walks through all the important factors in planning your corporate marketing strategy - including SEO, the web, and most importantly - measuring Return on your Marketing Investment. It's a fantastic book that every CEO, President or CMO should pick up.”

  Douglas Karr wrote this review Sunday, January 4 2009. ( reply | permalink ) Was this review helpful? Yes | No