The Online Advertising Playbook: Tested Tactics and Proven Strategies from the Advertising Research Foundation (edit title)

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Liked It 1 of 1 members found this review helpful Rated 4 stars “Online advertising is new, so it is hard to determine what works and what's a waste of money. This book includes quotable case studies and techniques. A great reference book. However, since the online marketing realm changes so quickly, the book is becoming dated.” see full review » see other reviews »

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  1 of 1 members found this review helpful

  • Rated 4 stars

  “Online advertising is new, so it is hard to determine what works and what's a waste of money. This book includes quotable case studies and techniques. A great reference book. However, since the online marketing realm changes so quickly, the book is becoming dated. ”

  Patrick A wrote this review Sunday, June 28 2009. ( reply | permalink ) Was this review helpful? Yes | No