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The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success (edit title)

Duane E. Knapp (Author) (edit contributors)

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Description

Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise® , his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a... read more

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Duane E. Knapp (Author)

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