Mind Your X's and Y's: Satisfying the 10... by Lisa Johnson - Shelfari

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Description

Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy... read more

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Lisa Johnson (Author)

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