Making Innovation Work: How to Manage It, Measure It, and Profit from It (edit title)

Shelfari edited the description of Making Innovation Work: How to Manage It, Measure It, and Profit from It Monday, August 3 2009.

• Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization.

Shelfari edited the contributors of Making Innovation Work: How to Manage It, Measure It, and Profit from It Friday, July 24 2009.

• Added a contributor: Tony Davila: (Primary Author)

Shelfari edited the first sentence of Making Innovation Work: How to Manage It, Measure It, and Profit from It Thursday, July 16 2009.

• For any organization, innovation represents not only the opportunity to grow and survive but also the opportunity to significantly influence the direction of the industry.