Making Innovation Work: How to Manage It, Measure It, and Profit from It
"To compete effectively, you must innovate: Not just once, but consistently, in all your products, services, and business functions. But, profitable innovation doesn't just ""happen."" It must be managed, measured, executed on¿and few companies do that well. Making Innovation Work offers the first real solution: A start-to-finish process for driving growth from innovation.
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