Making Innovation Work: How to Manage It,... by Tony Davila, Marc J....

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Description

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough... read more

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First Sentence

For any organization, innovation represents not only the opportunity to grow and survive but also the opportunity to significantly influence the direction of the industry.

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