Public Relations on the Net: Winning Strategies to Inform, & Influence the Media, the Investment Community, the Government, the Public, & More

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Public Relations on the Net: Winning Strategies to Inform, & Influence the Media, the Investment Community, the Government, the Public, & More (edit title)

Shel Holtz (Author) (edit contributors)

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Description

The Internet has revolutionized both the delivery and the dynamics of public relations messages. This technique-based book reveals how anyone, from business owners to PR practitioners, can use online media to dramatically improve the performance of PR initiatives, with hundreds of ... read more

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First Sentence

SOME PUBLIC RELATIONS practitioners have figured out what the Internet has done to communication models and channels, and have crafted innovative efforts to tap into the Internet to achieve measurable communication results.

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