Welcome to the beta version of Shelfari’s new Book Detail pages!
These pages are editable by the community, so please contribute! Click here to learn more about this feature. We’d love to hear your feedback.
Description
Businesses are increasingly concerned about measurability and accountability — particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful... read more
First Sentence
Advertising and marketing have come a long way since Eve seductively offered Adam that first apple.
Table of Contents
Authors & Contributors
- Peter J. Rosenwald (Author)
Books with Additional Background Information
List the books that contain additional information about this book.
If you have any suggestions for how we can improve this page or if there are sections that you would like us to add, please let us know.
