Ageless Marketing: Strategies for Reaching the... by David B. Wolfe, Robert Snyder - Shelfari

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Description

Today's richest market is the New Customer Majority-middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it require a new kind of... read more

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"The Seniors are coming!

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David B. Wolfe (Author)
David B. Wolfe

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