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“Great design minds”
Das Satanur wrote this review Saturday, October 31 2009. ( reply | permalink ) Was this review helpful? Yes | No“Richard says..."This book is full of examples to inspire innovation and creativity in organisations."”
academic innovation wrote this review Tuesday, October 13 2009. ( reply | permalink ) Was this review helpful? Yes | No“My favorite! A great book to help you start up on innovation.”
Mylanie A wrote this review Saturday, September 12 2009. ( reply | permalink ) Was this review helpful? Yes | No
“read this now”
synthetic s wrote this review Tuesday, June 16 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Hands down, this has been the most important book I have ever read. It really did change my life and has fueled me to change my career and look differently how I contribute to product design and development. This book isn't some subjective creativity exercise about innovation, it is a formal process called Design Thinking developed and refined by IDEO's work on hundreds of products and services. I can't recommend this book enough! Do yourself a favor and buy the printed or audio copy and learn the material--read it twice to be sure you really grasp the process. For a primer, search youtube for the NIghtline Episode: "The Deep Dive".”
Chris B wrote this review Friday, May 29 2009. ( reply | permalink ) Was this review helpful? Yes | No
“This book was included in my book: The 100 Best Business Books of All Time. www.100bestbiz.com”
Todd Sattersten wrote this review Friday, May 8 2009. ( reply | permalink ) Was this review helpful? Yes | No
“The best book I've ever read on innovation, brainstorming, rapid prototyping, and fostering an environment that breeds creativity.”
Lester Nelson, of Ferdinand Center for the Creative wrote this review Thursday, May 7 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Very interesting overview of the IDEO way of thinking, but I think it could be more compelling. I have heard that Tom Kelley's newer book is better.”
Brent Watson wrote this review Wednesday, February 25 2009. ( reply | permalink ) Was this review helpful? Yes | No“Interesting points about the working environment and creation of enthusiastic atmosphere. The thoughts in the book seem to suit quite well at least to the software industry even though I was thinking that the design industry would be completely different world.”
Tomi J wrote this review Thursday, June 26 2008. ( reply | permalink ) Was this review helpful? Yes | No
“Ever wonder how Apple Computer and other design inspired companies innovate? If so, then this book is for you. Along the way, Tom Kelley describes not just the how of innovation as inspired by the company IDEO, but also the leadership and team member oriented structures that lead to success.”
Daniel M wrote this review Sunday, April 27 2008. ( reply | permalink ) Was this review helpful? Yes | No
