Zag: The Number One Strategy of... by Marty Neumeier - Shelfari

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Description

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues... read more

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Marty Neumeier (Author)

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