The User Is Always Right: A Practical Guide to... by Steve Mulder, Ziv Yaar - Shelfari

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Description

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making... read more

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Steve Mulder (Author)

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