SocialCorp: Social Media Goes Corporate (Voices That Matter) (edit title)

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Liked It Rated 4 stars “Adapted from my blog, my(PR)palette, March 15, 2009 SocialCorp is clearly written and, unlike the blogosphere, well organized and thought out. Author Joel Postman begins by offering his definition of a 'SocialCorp' and then goes on to discuss what it takes to become one. In...” see full review » see other reviews »

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  • Rated 4 stars

  “Adapted from my blog, my(PR)palette, March 15, 2009
  
  SocialCorp is clearly written and, unlike the blogosphere, well organized and thought out.
  
  Author Joel Postman begins by offering his definition of a 'SocialCorp' and then goes on to discuss what it takes to become one. In chapters filled with case studies and examples, he provides a strategic overview of the tools, talks about the impact on brands and audiences and offers a perspective on ethics (they haven't changed) and measurement (it has).
  
  He believes it's most important for organizations to articulate their business goals and then develop a communications plan that incorporates the relevant web 2.0 tools that will help to achieve them.
  
  Two highlights: a social media readiness quiz that quickly gives you a snapshot of where you/your organization stand (you can try it online here) and a useful glossary.
  
  I'd highly recommend this book for anyone looking to gain a better understanding of the business of being 'social'.”

  Martin Waxman wrote this review Thursday, June 4 2009. ( reply | permalink ) Was this review helpful? Yes | No