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Liked It “While reading for 2nd time "How We Decide" a book by Jonah Lehrer it is a must read great book for everyone Thanx Jonah” see full review » see other reviews » |
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“While reading for 2nd time "How We Decide" a book by Jonah Lehrer it is a must read great book for everyone Thanx Jonah”
Mr.CONNECTability wrote this review 3 weeks ago. ( reply | permalink ) Was this review helpful? Yes | No
“If you like this one... check out Predicatably irrational... or the other way around of course :)”
Anomoly S wrote this review Saturday, November 14 2009. ( reply | permalink ) Was this review helpful? Yes | No
“A very readable and interesting book on how neuroscience sheds a new light on psychology. From making decisions in critical situations - the pilot in an aircraft that can suddenly no longer be maneuvered - to everyday simple decisions such as buying a car, our brain is a dialogue between reason and emotions, between the recently evolved frontal cortex and the much more ancient areas of the brain. The best decisions are made when both these areas are allowed to interact. Counterintuitively, the best decisions are not always made by the "rational" mind, but by both irrational "gut" reactions and rational judgement acting in conjunction. Our irrational, inarticulate and difficult to explain emotional responses to a product or a situation sometimes lead us to make better choices that we would listening to reason alone. Thinking too much can be as devastating as thinking too little, and while it is hazardous to allow ourselves to be guided by instinct or feelings alone, reason on its own is also a danger, as shown by psychopaths who act as they do, not because they are carried away by strong emotions unbridled by rational thought, but because their emotional brain is damaged or lacking and they are guided by reason only.”
Cryonica wrote this review Monday, October 12 2009. ( reply | permalink ) Was this review helpful? Yes | No
“An extremely readable look at the neuroscience behind decision-making. The book gives weight to both the rational and emotional sides of our brain, and shows how both sides can be used in the decision making process. The scholarly examples are engaging and illustrative - you'll feel smart reading this book, and entertained as well. ”
Lauren C wrote this review Monday, September 28 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Very good read. Less demanding than Proust. It gives good insight in how the mind works and the importance of emotion in rational thinking. I would highly recommend it for anyone trying to learn about behavioural economics.”
R M wrote this review Monday, September 28 2009. ( reply | permalink ) Was this review helpful? Yes | No
“This is the best book I've read this year. Very informative and insightful. Plan to check out more books from the author. ”
hyunju l wrote this review Tuesday, September 15 2009. ( reply | permalink ) Was this review helpful? Yes | No
“While it is sort of a refutation of Gladwell's "Blink," it builds on that work. Great story of the breakdown of the United flight that cartwheeled in Soiux City a few years back. Sometimes the emotional part of our brain makes better decisions than reason.”
PalatineMike wrote this review Wednesday, September 16 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Touches on every subject, includes details of which area of our brain does what in terms of thinking process. Very informative.”
Dee L wrote this review Thursday, September 10 2009. ( reply | permalink ) Was this review helpful? Yes | No
“I loved this book. Jonah Lehrer takes us through some fairly common behavior economics principles and experiments, but the very interesting twist he takes is to explain the brain mechanics that drive our thinking and decisions. He really uncovers why we're "predictably irrational" and provides great insight into how we make decisions and how we can use that knowledge to improve our decision making.”
kertell wrote this review Thursday, September 3 2009. ( reply | permalink ) Was this review helpful? Yes | No
