The first book to use the unexpected discoveries of neuroscience to help us make the best decisions. Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the... read more
This books is an exciting book on neuro science of decision making , strongly recommended for those who want to improve their decision making skills or those who want to understand when to BLINK and when not to BLINK , when to THINK and when not to THINK but go with intuitions
There are... read more (warning: may contain spoilers)
“The ability to supervise itself, to exercise authority over its own decision-making process, is one of the most mysterious talents of the human brain”
“At its core, moral decision-making is about sympathy”
“We abhor violence because we know violence hurts”
“We treat others fairly because we know what it feels like to be treated unfairly”
“The reason planes are so safe, even though both the pilot and the autopilot are fallible, is that both systems are constantly working to correct each other”
“honestly assess our flaws and talents, our strengths and shortcomings”
“But the brain doesn't exist in a vacuum; all decisions are made in the context of the real world”
“Even when a person tries to be reasonable and restrained, these emotional impulses secretly influence judgment”
“We can look inside the brain and see how humans think: the black box has been broken open”
“Whenever someone makes a decision, the brain is awash in feeling, driven by its inexplicable passions”
“Tell me what you know, then tell me what you don't know. Only then can you tell me what you think.”Colin Powell
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