Branding: From Brief to Finished Solution (Digital Lab Print & Electronic Design) (edit title)

Shelfari edited the description of Branding: From Brief to Finished Solution (Digital Lab Print & Electronic Design) Friday, July 31 2009.

• "This fascinating book examines the worldÆs most innovative branding projects both with big budgets and small" Icograda, eNews Branding: From Brief to Finished Solution explores the creative and technical process behind a range of international branding projects. Covering brand identity, development, extension and on-screen treatment, these highly original and innovative solutions have been drawn from around the globe to give a picture of contemporary branding practices. This is the definitive resource for anyone involved in the branding process.

Shelfari edited the first sentence of Branding: From Brief to Finished Solution (Digital Lab Print & Electronic Design) Friday, July 17 2009.

• A climate of protest and reaction against globalisation and corporate power has arisen in recent years, which has offered an alternative viewpoint on the function influence of branding.