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Description
"This fascinating book examines the worldÆs most innovative branding projects both with big budgets and small" Icograda, eNews Branding: From Brief to Finished Solution explores the creative and technical process behind a range of international branding projects. Covering brand identity,... read more
First Sentence
A climate of protest and reaction against globalisation and corporate power has arisen in recent years, which has offered an alternative viewpoint on the function influence of branding.
Table of Contents
Authors & Contributors
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