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Newly revised and up-to-date, this edition of The Social Animal is a brief, compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behavior,... read more

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As far as we know, Aristotle was the first person to formulate some of the basic principles of social influence and persuasion; but, although he did say that man is a social animal, he was probably not the first person to make that observation.

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  1. Elliot Aronson (Author)

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