Outside Innovation: How Your Customers Will... by Patricia B. Seybold - Shelfari

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Description

How dynamic businesses of every size can unleash innovation by inviting customers to co–design what they do and make. Reading line: The 8 Roles Customers Play in Trend–Setting Companies The refrain is familiar for Patricia Seybold in her journeys as a top technology and management... read more

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Patricia B. Seybold (Author)

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