The Brand Bubble: The Looming Crisis in Brand... by John Gerzema, Edward Lebar - Shelfari

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Description

How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer... read more

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John Gerzema (Author)

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