World Wide Rave: Creating Triggers that Get... by David Meerman Scott

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Description

A World Wide Rave ! What the heck is that ? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons... read more

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Memorable Quotes

“The challenge for marketers is to harness the amazing power of the World Wide Rave”
“You've got to think in terms of spreading ideas, not generating leads”