Rising Tide (2004) (edit title/settings)

Ridiculously Simplified Synopsis edit

Write a ridiculously simplified synopsis.

People edit see section history

• William Procter: English storekeeper and candle maker. Co-founder of Procter & Gamble
• James A. Gamble: Irish soap maker. Co-founder of Procter & Gamble
• Edwin L. Artzt: Add a description of this character.
• Richard R. Deupree
• Edward G. Harness
• Durk Jager
• Alan G. Lafley
• Neil McElroy
• Howard Morgens

Organizations edit see section history

• American Dental Association: Add a description of this organization.
• Procter & Gamble
• Colgate Palmolive Co.
• Federal Trade Commission (FTC)
• Food and Drug Administration (FDA)
• Lever Brothers
• Richardson Vicks, Inc.

First Sentence edit see section history

Table of Contents edit see section history

Authors & Contributors edit see section history

1. Davis Dyer (Author)
2. Frederick Dalzell (Author)
3. Rowena Olegario (Author)

First Edition edit see section history

Classification edit see section history

• Library of Congress: HD9999.S74 P738 2004
• Dewey: 338.767

Subjects edit see section history

• Books › Business & Investing › By Publisher › Harvard Business School Press › Marketing
• Books › Business & Investing › By Publisher › Harvard Business School Press › Management
• Books › Business & Investing › Biography & History › Company Profiles

Links to Supplemental Material edit see section history

• Book Review: A cursory glance at Procter & Gamble reveals a corporate icon of superlatives and deep history: a pioneer in nineteenth-century mass marketing; one of the world's largest consumer products corporations; the biggest television advertiser in the U. S.; a pioneer in the development of empowered employee work teams; and the inventor of synthetic laundry detergent, flouride-based toothpaste, and successful mass-produced disposable diapers. Even the broadcast programming referred to as "soap opera" -- first on radio, then on TV -- traces its origin and generic name to Procter & Gamble. With nearly 200 products over more than a century and a half, P&G has touched households internationally in areas of food, cleaning, medicines, and personal care.
• Book Review: Ads proclaiming Ivory Soap to be “ninety-nine and 44/100 percent pure” are cultural icons that go back over a hundred years. Crisco, Tide, Duncan Hines-these Procter & Gamble products are so familiar as to be an integral part of Americana. This book chronicles the growth of P&G from a small, two-family partnership established in 1837 to the international consumer goods conglomerate it is today.
• Book Review: The candles that lit the nights of Union soldiers during the Civil War. The synthetic detergent that eradicated hours of toil for women in the 1940s. The disposable diapers that added convenience to the lives of busy parents. All of these breakthrough "firsts" and a host of others came from the same source: consumer goods giant Procter & Gamble. Rising Tide chronicles this company's extraordinary 165-year climb from a small, family-operated soap and candle company to a global powerhouse whose market-leading brands improve the lives of consumers everywhere. Authors Davis Dyer, Frederick Dalzell, and Rowena Olegario were granted unprecedented access to P&G's corporate archives and exclusive interviews with key executives and employees. They describe the introduction and evolution of such household brands as Ivory, Tide, Crest, and Pampers and illustrate how P&G learned to satisfy consumers and compete in markets all over the world. They also recount insightful lessons about product innovation, global expansion, leadership transformation, business reinvention, and brand building. Compelling and candid, Rising Tide is a fascinating journey through business history and material culture from colonial times through the Industrial Revolution and into the Information Age.