The five golden PR rules
Reviewed by
an Amazon user,
June 8, 2006
This book laid out the facts about Bush, his administration, and the way the media has played into all of his spin and "misleading" facts. This book takes an objective look at the tactics used by the administration spinkled with a few anti-bushisms. If you are looking for an angry anti-bush book this is not for you. Even when presenting infuriating facts about the lies and deciet found in the media and our presidency the authors do not present an angry public anywhere in the book. A book everyone should read if they care about their government and it's use of the media to get their own agendas in place.
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Spin, misinformation, lies, disinformation, plausible deniability
Reviewed by
an Amazon user,
February 4, 2006
This book BARELY scratches the surface of the lie machine that is the Bush administration. They cause a ten car crash and say they are working on recycling scrap metals..what is missing from this book is the OUTRAGE any decent journalist should feel- they lament that the media sits on its haunches and is spoon fed, but thats where the story ends and begins. Someone needs to get to the bottom of this and find out why major corporate media is allowing this load of manure to be fed to the public- whose pocket is being lined? What ever happened to unbiased, unpaid, investigative journalism? A free press is the foundation of liberty and our media has been patted on the head, given a sucker and told to wander on home. It doesn't take rocket science- listen to the interviews where they just repeat their point regardless of the question- its obvious manipulation- and the mass of America is swallowing it without looking at it.
We should have serious works by the media decrying this, but they just sit and whimper or say nothing to keep "access" open.
No government should be able to pull this!
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Finally--Fair Media Criticism
Reviewed by
an Amazon user,
December 8, 2004
In a time when 99.9% of media criticism consists of people saying "I don't like what you are saying therefore you are wrong," Fritz and Co. actually use facts and reason when critiquing the media. Shocking, but effective.
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How this book could have been much more fair & balanced
Reviewed by
an Amazon user,
November 29, 2004
The authors make a decent case that Pres. Bush sometimes stretches the truth a bit. Though when push comes to shove, what he says, they admit, is generally correct. That the media doesn't do its job very well is hardly new or unique to the Bush Admin. It is somewhat laughable that the authors choose to focus on Bush's sometimes picayune distortions (e.g., when the basic point he is getting across is correct, and what he is saying is also factually correct -- on taxes for example -- yes, those he picked to highlight his tax plan make the plan look good, but it did cut taxes for all taxpayers, which was his point: 'This cuts taxes, it is a tax cut.'), and choose not to cover Clinton's far greater mendacity. Only one of these presidents was found to have lied under oath and sanctioned by a federal judge amd then later disbarred for doing so (Not to mention lying to the entire country numerous times by his own admissions.). To preserve their alleged neutrality, and to make this book a more fair look at spin that would have supported the purpose of their website and made this a truly nonpartisan book, that would have been read by a broader cross-section of the electorate, the book should have focused on Clinton AND Bush. Since this largely focuses on a President in office, the Kerry portions would have been better replaced with an expand Clinton sections. Especially in light of the fact that the whole phenomenon of spin came into the public eye during the '92 Clinton campaign, with J. Carville and G. Stephanoupolous spinning (and being spun by Clinton & Clinton - see GS' ALL TOO HUMAN) madly to deflect bimbo erruptions they swore up and down had no factual basis. As later events and Michael Isikoff's excellent and fair book, UNCOVERING CLINTON, make clear, this was all spin, and the dawning of a new age of degraded political discourse. Also, if I'm not mistaken on this point, I must point out the irony of the authors' attempts at "spinsanity", unbiased analysis, here and at their website - 2 Democrats, no Republicans - what could be more fair!?
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