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Description
Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of... read more
First Sentence
Most art schools wisely teach graphic design as a general practice, the theory being that the orchestration of type and image, whether on paper or screen, is always based on the same fundamental formal principles.
Table of Contents
Authors & Contributors
- Alston W. Purvis (Author)
- Philip B. Meggs
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