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Description edit
Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of... read more
Ridiculously Simplified Synopsis edit
Characters/People edit
- Peter Behrens: Add a description of this character.
- William Morris
- Harper
- Bernhard
- Dada
- Laszlo Moholy-nagy
- Gutenberg
- Paul Rand
- Mucha
- Grasset
- Wolfgang Weingart
- Greiman
- Tschichold
- Cheret
- Glaser
- Beardsley
- Gropius
- Schwitters
- De Roos
- Walter Crane
- Manutius
- Lois
- Koberger
- Marinetti
- Jenson
- Kauffer
- Yusaku Kamekura
- Van De Velde
- Mackmurdo
- Schoeffer
- Brodovitch
- Paula Scher
- A. M. Cassandre
- Griffo
- Bradley
- Koloman Moser
- John Heartfield
- Pyle
- Alvin Lustig
- Odermatt
- Carson
Setting & Locations edit
- Europe
- New York City
- Paris
- Germany
- London Underground
- America
- France
- Italy
- England
- Netherlands
- United States
- Japan
- Switzerland
- Berlin
- Amsterdam
- Mainz
- Venice
- San Francisco
- Basel
- Greece
- Egypt
- Africa
- Mesopotamia
- Rome
- China
- Zurich
- Munich
- Mexico
- Memphis
- Poland
- Russia
- Chicago
- Spain
- Kelmscott
- Weimar
- Hohlwein
- Vienna
- Los Angeles
- Glasgow
- Asia
- India
- Cuba
- Philadelphia
- Warsaw
- Austria
- Ireland
- Malevich
- Bodoni
First Sentence edit
Most art schools wisely teach graphic design as a general practice, the theory being that the orchestration of type and image, whether on paper or screen, is always based on the same fundamental formal principles.
Authors & Contributors edit
- Alston W. Purvis (Author)
- Philip B. Meggs
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 686.22
Subjects edit
- Books › Arts & Photography › Design & Decorative Arts › Graphic Design › Commercial
- Books › Arts & Photography › Design & Decorative Arts › Graphic Design › Graphic Arts
- Books › Arts & Photography › Design & Decorative Arts › Graphic Design › Typography
- Books › Professional & Technical › Architecture › Drawing & Modelling
- Books › Arts & Photography › Instructional & How-To
- Books › Arts & Photography › History & Criticism
- Books › History
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