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Description
How can you be immensely successful for many years, and yet not be imitated by competitors? Impossible, you say. Not so. Virgin Atlantic, the Body Shop, Apple Computers, and Birkenstock they all achieved this status, and there are ample additional examples. They cracked the secret of... read more
First Sentence
This book may be irrelevant in five years, but that shouldn't concern you.
Table of Contents
Authors & Contributors
- Dan Herman (Author)
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