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Description

Many people have written about creating customer-centered organizations. Michael Basch actually did it--better than anyone else. He was the co-founder of Federal Express, and the VP of Sales, Marketing and Customer Service. He built the systems, created the processes and developed the culture... read more

Ridiculously Simplified Synopsis

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First Sentence

It was March 12, 1973.

Authors & Contributors

  1. Michael D. Basch (Author)
 

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