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Description

No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast , neuroscientist Gregory Berns explains why.... read more

Ridiculously Simplified Synopsis

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Memorable Quotes

  • “"At an institutional level, the implications are clear: committees should not be required to arrive at a unanimous decision. Dissension must be encouraged. Although it is standard committee practice to go around a table and vote, this often result in an Asch effect because individuals have varying degrees of confidence in their judgments. A more effective strategy is to have individuals provide a numerical rating. This works well for binary decisions, where someone might rate zero for option A and ten for option B. The distance from the midpoint of the scale reflects the strength of their opinion. It also works well for decisions in which options must be ranked. And although not typically the norm for committees, closed balloting alleviates much of the stigma of social isolation. - p. 103-104”
  • “"Think of fear like alcohol. It impairs judgment. You shouldn't make any decisions while under its influence." p. 105”
  • “"With time, Ford came to believe that money was at the root of these fears: 'Thinking first of money instead of work brings on fear of failure and this fear blocks every avenue of business - it makes a man afraid of competition, of changing his methods, of doing anything that might change his condition.'" p. 125 (footnote - quoted from Henry Ford, My Life and Work)”
  • “"Too poor to test his designs in a wind tunnel, Rutan developed what would become a lifelong philosophy to field-testing his designs. He could be seen barreling down desert roads in his station wagon with a fuselage strapped to its roof. Echoing Henry Ford's philosophy, Rutan once said, 'Testing leads to failure, and failure leads to understanding.'" p.160”

First Sentence

Glass defies definition.

Authors & Contributors

  1. Gregory Berns (Author)

Popular Tags

  1. borrowed
  2. business
  3. economics
  4. neurology 
 

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