“I'm not much of an activist, myself; it took a book like this for me to motivate to make even small changes in my life. But I love his writing style: energetic, compelling, educated, informative. Far from alarmist, Friedman weaves together anecdotes, statistics and projections to provide an overall picture of what we're doing to the planet.
I enjoyed the read, feeling informed and excited rather than guilt-ridden.”