Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs (edit title)

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1. 

   Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs

   Paperback, 128 pages, published in 2007 by Select Books (NY). | see this at Amazon.com »

   ISBN: 159079107X

   
2. 

   Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.d.s, Lab Rats, Suits, and Entrepreneurs

   Turtleback, 144 pages, published in 2007 by Select Books (NY). | see this at Amazon.com »

   ISBN: 1590791703