Multichannel Marketing: Metrics and Methods for... by Akin Arikan - Shelfari

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Description

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and... read more

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Akin Arikan (Author)

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