The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business
 

The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business

by Jerry Wind, Colin Crook, Robert Gunther

The world you live in is all in your mind, according to Wharton Business School Professors Yoram Wind and Colin Crook. The Power of Impossible Thinking is a witty and lucid translation of neuroscience research about "mental models"--the deeply ingrained assumptions and images that shape our reality and influence opportunities for success and failure. "Our models are gated communities," say... (read more)

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