Brand Warfare: 10 Rules for Building the Killer... by David F. D'Alessandro

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Description

"Branding" has developed into one of the business world's hottest concepts, and for good reason. Branding is cited as the secret ingredient behind the tremendous corporate gains realized in recent years by companies ranging from FedEx, Rolex, Starbuck, Volvo, and most interestingly, John... read more

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James Carville, Bill Clinton's brilliant political strategist in the watershed election of 1992, famously kept the campaign on track by scratching three little words on a dry-erase board near his desk: "The economy, stupid."

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