In Search of the Obvious: The Antidote for... by Jack Trout - Shelfari

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Description

This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. ... read more

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Jack Trout (Author)

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