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Description
Choices, Values, and Frames presents an empirical and theoretical challenge to classical utility theory, offering prospect theory as an alternative framework. Extensions and applications to diverse economic phenomena and to studies of consumer behavior are discussed. The book also elaborates... read more
First Sentence
Making decisions is like speaking prose - people do it all the time, knowingly or unknowingly.
Table of Contents
Authors & Contributors
- Amos Tversky (Author)
- Daniel Kahneman
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