“A brilliant read, with Seth Godin challenging the status quo in all kinds of institutions, as "heretics" step up to lead "tribes" of people to live lives of "faith," taking on "religion" that seeks to keep the status quo rather than supporting faith.
You would think this was a book about the church or some world faith, but no, Seth Godin is still a marketing guru, but what he has to share is permission-giving to people who hope for some kind of better world. I feel that this book is, more than ever, Godin's contribution to the tribe of people wanting to see a better world, challenging those who "have," who are able to speak of opportunity, to see what they have before them is an "obligation." There are lots of great stories and examples towards this. ”
