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Description edit see section history

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature. Now the Internet has... read more

Ridiculously Simplified Synopsis edit see section history

  • - People like to gather in tribes with other like-minded people. Tribes need leaders. You can be a leader.
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Quotes edit see section history

  • “Average stuff is taken for granted, not talked about, and certainly not sought out”
  • “If you're not uncomfortable in your work as a leader, it's almost certain you're not reaching your potential as a leader”
  • “If you think leadership is only for other people, you're wrong”
  • “Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be”
  • “Life's too short to fight the forces of change”
  • “Life's too short to hate what you do all day”
  • Popular Highlights from Kindle Customers
  • Leadership, on the other hand, is about creating change that you believe in.
    Highlighted by 566 Kindle customers
  • The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.
    Highlighted by 505 Kindle customers
  • Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
    Highlighted by 495 Kindle customers
  • People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. What leaders do: they give people stories they can tell themselves. Stories about the future and about change.
    Highlighted by 486 Kindle customers
  • Change isn’t made by asking permission. Change is made by asking forgiveness, later.
    Highlighted by 450 Kindle customers
  • So great leaders don’t try to please everyone. Great leaders don’t water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.
    Highlighted by 434 Kindle customers
  • The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate.
    Highlighted by 401 Kindle customers
  • Leaders have followers. Managers have employees. Managers make widgets. Leaders make change.
    Highlighted by 383 Kindle customers
  • A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
    Highlighted by 300 Kindle customers
  • Marketing is the act of telling stories about the things we make—stories that sell and stories that spread. Marketing elects presidents, and marketing raises money for charity. Marketing also determines if the CEO stays or goes (Carly Fiorina learned this the hard way). Most of all, marketing influences markets. Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.
    Highlighted by 192 Kindle customers
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Setting & Locations edit see section history

First Sentence edit see section history

Joel Spolsky is changing the world.

Authors & Contributors edit see section history

  1. Seth Godin (Author)

First Edition edit see section history

Original Language: English
Publisher: Portfolio
Country: USA
Publication Date: 2008
ISBN: 1591842336
Page Count: 151

Classification edit see section history


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