Grid Systems: Principles of Organizing Type (Design Briefs) (edit title)

Shelfari edited the description of Grid Systems: Principles of Organizing Type (Design Briefs) Friday, July 31 2009.

• Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition. In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid. Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.

Shelfari edited the contributors of Grid Systems: Principles of Organizing Type (Design Briefs) Tuesday, July 28 2009.

• Added a contributor: Kimberly Elam: (Primary Author)

Shelfari edited the first sentence of Grid Systems: Principles of Organizing Type (Design Briefs) Friday, July 17 2009.

• A three-column by three-row structure is the format for exploring texture and composition.