“After you get past the cheesy name, this is a great book. I think this is only the second book that I have ever read three times in a row; there is that much good stuff in it. And it's not just for those in sales, the principles of engagement equally apply to business development, job interviewing, or probably even wooing a spouse (ok, maybe not that far). Jeff Gitomer's down to earth, real talk style is refreshing and highlights the common sense engrained in this book. It's a keeper - and I'd look into other Gitomer books too.”Tom Burky wrote this review Saturday, February 9, 2013. ( reply | permalink ) Was this review helpful? Yes | No
“Chris tells me this is worth a read”David Norris wrote this review Wednesday, January 30, 2013. ( reply | permalink ) Was this review helpful? Yes | No
“Gitomer is GREAT!!”Mike Wise wrote this review Thursday, January 24, 2013. ( reply | permalink ) Was this review helpful? Yes | No
“The Fundamentals - Best of Breed for a Professional Solution Selling Team”Mark Metzendorf wrote this review Thursday, January 24, 2013. ( reply | permalink ) Was this review helpful? Yes | No
“Another Gitomer must have. These "Little Books" are invaluable as, not only, a read, but a continuous reference guide to be bought over and over again as you wear out the pages and need to replace it.”Laurence S. Fenwick wrote this review Monday, January 21, 2013. ( reply | permalink ) Was this review helpful? Yes | No
“This is a great book that drives home the value-driven sale vs. the price-driven sale.”William Nazzaro wrote this review Monday, January 21, 2013. ( reply | permalink ) Was this review helpful? Yes | No
“Good book on selling. Always great to stay on top of your game with new sales techniques. If you're not learning you are shrinking and your competitor will be eating more off your plate.”David (Passion to Inspire) wrote this review Monday, January 21, 2013. ( reply | permalink ) Was this review helpful? Yes | No
“Loy Machedo’s Book Review
Little Red Book of Selling by Jeffrey Gitomer
If you are going to ask me to evaluate Jeffrey Gitomer, let me tell you point blank
the review will not be fair.
I worship the ground on which Jeffrey Gitomer walks.
In my eyes, he is truly the essence of what a true trainer, educator and mentor should be. Not only is he to the point, he bashes you up with not-so-formal quotes that would wake you up from your sleep and then slap you with the reality of what the art of sales in all about.
So let me not flatter, flutter and flitter around praising him as it would not benefit anyone and get to the point of the book review.
1. Easy to read
2. Easy to understand
3. Easy to implement (though difficult to be consistent unless you are the best)
4. Information to the point
5. Visually – a stand out
8. No bullshit
9. Tried and test advice
10. Universal application
11. Very thought provoking
12. 219 pages of advice in gold (no make that platinum)
13. Hardbound book
14. Heavy weight
15. Great paper material
16. Excellent design
17. Has a Red book marker
18. Book that can serve as a gift to anyone
19. Book that you can give your sales team
20. Book you can hit the idiots in your office with
1. Plenty of ‘To-Do’ stuff which involves going to his website repeatedly.
He also has the 12.5 principles for Sales Success
• Principle 1: Kick Your Own Ass.
• Principle 2: Prepare to Win, or Lose To Someone Who Is
• Principle 3: Personal Branding is Sales, Its Not You Know, Its Who Knows You.
• Principle 4: Its All About Value, It’s All About Relationship, Its Not All About Price.
• Principle 5: Its Not Work, Its NETWork.
• Principles 6: It You Cant Get In Front of the Real Decision Make, You Suck
• Principle 7: Engage Me and You Can Make Me Convince Myself
• Principle 8: If You Can Make Them Laugh, You Can Make Them Buy!
• Principle 9: Use Creativity To Differentiate and Dominate
• Principle 10: Reduce Their Risk, And You’ll Covert Selling To Buying
• Principle 11: When You Say It About Yourself It’s Bragging. When Someone Else Says It About You, Its Proof.
• Principle 12: Antennas Up!
• Principle 12.5: Resign your position as general manager of the universe.
And yes, he also states the basic fundamentals:
1. Believe you can.
2. Create the environment.
3. Have the right associations.
4. Exposure yourself to what’s new.
5. Plan for the day.
6. Become valuable.
7. Have the answers your prospects and customers need.
8. Recognize opportunity.
9. Take advantage of opportunity.
10. Take responsibility.
11. Take action.
12. Make mistakes.
13. Willing to risk.
14. Keep your eyes on the prize.
15. Balance yourself.
16. Invest, don’t spend.
17. Stick at it until you win.
18. Develop and maintain a positive attitude.
19. Ignore idiots and zealots.
Do I recommend this book
Any product of Jeffrey Gitomer is a dream come true.
For someone like me who dreamt of purchasing his book years ago
this is a gift of a lifetime.
If there was anything like 11 out of 10, this is one book which would receive that award.
Loy Machedo's Extra Tip:
Go to http://www.gitomer.com/ and get yourself a couple of freebies!!!
“Should be in EVERY salesperson's car and/or desk drawer!”MaxxDJ wrote this review Monday, November 7, 2011. ( reply | permalink ) Was this review helpful? Yes | No
“I study and review the content of this book several times per year. I decided to start with the video version first for 2011. The in-your-face information and Jeffrey Gitomer's presentation style makes it feel like the sales guru is right there in the room with you, giving you real-world sales advice and coaching to help you take your business to the next level.”Don The Idea Guy 2011 Reading List wrote this review Monday, March 7, 2011. ( reply | permalink ) Was this review helpful? Yes | No