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Description
"Jeff Thull’s Prime process plays a key role in helping companies and their customers cross the chasm. It has built into its core the high-integrity communications and depth of commitment necessary to ensure customers succeed with game-changing initiatives." –Geoffrey A. Moore, author of... read more
First Sentence
Today's turbulent marketplace creates constant competitive movement, fluctuating threats, and lucrative opportunities.
Table of Contents
Authors & Contributors
- Jeff Thull (Author)
Books with Additional Background Information
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