The Cluetrain Manifesto: The End of Business as Usual (edit title)

Shelfari edited the description of The Cluetrain Manifesto: The End of Business as Usual Monday, August 3 2009.

• From four of the liveliest personalities on the Web comes a provocative, outrageous, and wickedly smart account of what it will take to prosper in the fast-forward world on the wire. This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks. "An earnest plea for a new kind of language and new expectations for the Web.... While others work on turning the Internet into the perfect medium for reaching traditional business goals, these four Net-philes hope cyberspace will give commerce a 'human voice.'" -Harvard Business Review "For every retail or consumer-products company wondering why its Internet marketing doesn't seem to be working, The Cluetrain Manifesto...offers fresh and sound advice, expressed in entertaining prose. Its oft-repeated premise--that markets are conversations--should be pounded into the collective brain of corporate executives." -Business Week

Shelfari edited the contributors of The Cluetrain Manifesto: The End of Business as Usual Wednesday, July 22 2009.

• Added a contributor: David Weinberger: (Primary Author)
• Added a contributor: Christopher Locke: (Primary None)
• Added a contributor: Rick Levine: (Primary None)

Shelfari edited the first sentence of The Cluetrain Manifesto: The End of Business as Usual Friday, July 17 2009.

• You will never hear those words spoken in a television ad.